The Wisconsin Center, which is one of the world's most architecturally exhilarating and technologically robust convention facilities, is located in the heart of downtown Milwaukee.The Wisconsin Center's main architectural focus is the Rotunda area at the corner of 4th Street and Wisconsin Avenue. A public area in most circumstances, this street level space hosts a VISIT Milwaukee Visitors Information Center. Glass-enclosed concourse/lobby/pre-function spaces extend west and north from the Rotunda, and feature a variety of artworks. Whether you come here for work or play, whether you're running the show, exhibting, or attending, you can be assured the Wisconsin Center will serve you well.

On the street level are registration windows, a 37,506 square foot ballroom, up to 14 meeting rooms, and large pre-function lobby spaces. Three large meeting rooms and the Business Center are on the Mezzanine level. At the other end of the building, a skywalk from the Hyatt Regency Milwaukee connects on this level. The top level houses the Wisconsin Center's exhibit space. This consists of four exhibit halls which can be combined for a total of 188,695 gross square feet.