Key Metrics
  • Attendees

  • Exhibitors


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Why Attend

Event Overview:

The Packer will once again connect the world of produce with the West Coast buying community of retailers, food service professionals, and distributors.  In this regional event serving the entire west coast, participants will have the opportunity to interact and unwind with the most influential produce industry experts in a professional, yet casual and fun environment.

The two-day event will include regionally targeted educational sessions, field tours through the fertile Coachella valley, exceptional entertainment, energetic networking receptions, a full expo featuring over 150 leading produce suppliers, and a world class golf event to kick off the conference.

Attendee Information:

Why Attend?

The produce industry has demonstrated a significant interest in engaging buyers and sellers at regional events. These events have become popular because of the limited investment of time and money required for participation, the depth of conversation created in a more intimate atmosphere, and the regional focus.

Who Should Attend?

West Coast Produce is designed for retail executives, produce executives and managers, foodservice managers, produce distributors and wholesalers, specialty food retailers, and buyers of produce from any industry.

Exhibitor Information:

Who Should Exhibit?

Companies participating in West Coast Produce will include growers, suppliers, wholesalers, and distributors of fruits, vegetables, nuts, and floral. Also included will be packaging and labeling supplies and equipment, produce handling and storage equipment, displays and shelving, shipping and logistics organizations.

The West Coast has always produced the nations’ greatest concentration of fresh produce, while also boasting 47 of the nation’s largest retail headquarters.  With a total of nearly 400 Retail Chains, 2,200 retail single units, 500 wholesalers, and 1,000 Foodservice Distributors, the west coast is the ideal setting to connect and create lasting and valuable business relationships.

The West Coast Produce Expo will be a much different experience than other traditional shows.  The setting will be casual, yet professional and designed to create an appeal that incorporates the needs of high level business meeting – but surrounded by fun, relaxing, and social activity.  The destination appeal combined with an outstanding program and expo will easily make this event one of the premier meetings for anyone in the produce industry.

About The Packer:

The West Coast Produce Expo is owned and operated by The Packer. The Packer family of brands represent the most trusted news, information, data, and events supporting the fresh produce industry. Packer Brands include Produce Retailer Magazine, Fresh Trends, The Produce Market Guide, Produce Universe, The Midwest Produce Expo, and numerous websites and newsletters providing the produce industry with critical business information that keeps industry professionals up-to-date on anything and everything produce. Overseen by Publisher, Shannon Shuman, The Packer family of products is excited to add the West Coast Produce Expo to its continually expanding suite of products serving the produce industry.

Source : Event Website

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Venue Website

Future and Past Event Dates
Date Location Atten Exhib
May 19, 2023 Palm Desert, California Estimated
Jun 03, 2022 Palm Springs, California - verified
May 18, 2021 Palm Springs, California - verified
Nov 13, 2020 Palm Springs, California Estimated
May 10, 2019 Palm Springs, California Estimated
May 11, 2018 Palm Springs, California - verified
May 19, 2017 , - -
May 13, 2016 Indian Wells, California - -
May 01, 2015 Indian Wells, California - -
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