Event Overview:

Produced by the World Pet Association, SuperZoo is a non-profit event, with proceeds invested back into the industry in the form of legislative advocacy, consumer marketing campaigns promoting responsible growth and development of the companion pet, product and services industry, and programs that advance the knowledge of those currently employed in or entering the pet retail industry. By participating in SuperZoo, you will not only benefit your organization, but will help secure your industry’s future.

Attendee Information:

YOUR STORY UNFOLDS HERE.

Consider SuperZoo the prologue to your success story. As the must-attend event of the year for pet professionals from across the globe, it introduces you to the industry trends, insights and players who can put you on the path toward a bigger, better business.

SUPERZOO: A PET PROFESSIONAL’S PERFECT PARTNER

There are so many reasons to attend SuperZoo, but here are the top five:

1. Sneak peeks at new products: With more than 1,000 exhibitors, you’ll get an instant snapshot of all the trendsetting products your customers will be talking about in 2018. More than 820 new products make their debut each year at SuperZoo—meaning attendees see them first!
2. Deals and discounts: As a SuperZoo attendee, you’re on the inside track to savings with exclusive show-only opportunities to save before the busy holiday season.
3. Networking: As the largest gathering of pet retail and service professionals in North America, SuperZoo helps you strengthen your existing relationships and make new connections.
4. Expert-led programming: With the industry’s largest curriculum of more than 80 retail, grooming and animal-wellness seminars, SuperZoo is the spot for business-boosting education, skills and best practices.
5. Getting your groom on: More than $45,000 in prizes are up for grabs in one of the industry’s most exciting grooming competitions. Participate or spectate—it’s exciting either way!

Exhibitor Information:

OPEN UP TO NEW POSSIBILITIES.

Connect with over 10,000 qualified buyers with one common goal: to discover the products, accessories and trends that bring customers through their doors and back for more. 

WHERE SALES OPPORTUNITIES UNFOLD.

Looky-loo, noun lů-kē -lü: a person who looks at something for sale without intending to buy it.

Looky-loos—everyone in sales has to deal with their fair share, but exhibitors can rest assured that everyone at SuperZoo is a bona fide retailer or service professional attending with the express intent of finding unique accessories, supplies and brands to help their businesses shine. Moreover, a large segment of the 11,000 show-goers who attend annually won’t be attending any other buying event all year.

A whopping 94% of the pre-qualified attendees at SuperZoo–the most-attended trade show in the North American pet market—say they have purchased or plan to purchase from a supplier found at the event. And they have the resources to back it up: 48% have annual purchasing budgets greater than $100,000. Nearly a quarter of buyers have budgets over $1 million.

About WPA:

The WPA brings the pet world together, so quality interaction and education between and among product suppliers and pet owners can create healthier, happier pets and a healthier, more productive pet industry.

The World Pet Association (WPA) is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. WPA works to inform and educate the general public in order to ensure safe and healthy lifestyles for our animal friends. WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California and Aquatic Experience - Chicago in Schaumburg, Illinois. Atlanta Pet Fair, the Southeast’s Largest Competition and Trade Show for the Professional Pet Stylist, is held in Georgia.The organization also produces SuperZoo, an annual pet industry trade show that showcases a comprehensive collection of exhibits and offers a variety of informative educational seminars.