Event Overview:

Floriexpo 2025 - (formerly IFE - International Floriculture Expo)

Previously the International Floriculture Expo, Floriexpo is a redesigned event hyper-focused on connecting floral industry suppliers with high-volume buyers and serving the whole industry with world-class education and hands-on learning.

The International Floriculture Expo (IFE) was formerly called the Super Floral Show (SFS) until its current producers, Diversified Communications, acquired it from Gainshare Media in 2005, expanding Diversified’s portfolio of grocery events. Diversified produces over 100 trade shows, conferences, and publications.  IFE remains the largest high-volume B2B floral show in North America, uniting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more.  Product categories span from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.

Attendee Information:

Source, Learn, and Connect

• Source from over 225 vendors from across the globe
• Network with more than 1,500 floral professionals
• Experience the latest trends in floral retail, from new products to technology
• Hear from thought-leaders in the floral and produce industries
• Build relationships with every segment of the supply chain through partnerships with the United Fresh Produce Association and Global Cold Chain Alliance

Floral Education

Monday, June 25 is dedicated to floral education, with multiple sessions developed by leaders in the industry to give professionals ideas, tips, and deep industry insights. This full day of education is produced in partnership with Super Floral and burton + BURTON.  PLUS all expo attendees can get up close and dive in to our Flower Field Chats, which feature trend analysis and design demonstrations on the show floor.

Join Your Floral Friends and Colleagues

If you are a floral buyer, manager, or merchandiser, IFE is the place for you. If you are a designer or event planner, IFE is where you should be to get inspired.  Whether you are a brick and mortar store, a chain, or on onliner retailer, IFE offers the space to expand your business acumen and bring back ideas and products that will benefit your team. In fact, we encourage you to bring the whole team!

Exhibitor Information:

Reach the TOP floral buyers!

The established Key Buyer Program attracts hundreds of the industry’s highest-volume buyers. IFE offers Key Buyers special perks to make it more productive and efficient for them to attend. Key Buyer incentives include complimentary hotel rooms, free registration, shuttle services to the event, meeting rooms, and several other amenities.

IFE’s marketing strategy includes significant audience development efforts, which includes creating and fostering lasting relationships with key players. Additionally, if there is someone you would like to see at the show, we will reach out to directly.

Attendee Snapshot

Exhibiting at IFE puts you face-to-face with serious, qualified decision makers from the mass market, wholesale and retail florist sectors. From the one full day of education, to two days of exhibits, and numerous networking events in between, you’ll have dozens of opportunities to make connections that will last long after the show.

Co-located Events: Global Cold Chain Expo , International Floriculture Expo, United Fresh TEC Expo, United Fresh MKT Expo, Smart Food Expo