2018 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C)

Feb 19 - 21, 2018 In-person
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Why Attend

Event Overview:

The Must-Attend B2B Marketing & Sales Event

Moving Messaging From Commodity To Competitive Advantage Across The Customer Lifecycle

Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.

With four targeted tracks addressing all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, marketing ops , demand gen, and product marketing professionals.

Attendee Information:

What You’ll Gain From #B2BMX

B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.

The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.

Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:

Test drive the latest tools and apps to create interactive content
Plan your content calendar
Optimize your database to reach more prospects within your target audience
Measure the effectiveness of your campaigns
Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates

Source : Event Website

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Venue Website

Future and Past Event Dates
Date Location Atten Exhib
Feb 27, 2023 Scottsdale, Arizona - -
Feb 28, 2022 Scottsdale, Arizona - verified
Jun 07, 2021 Scottsdale, Arizona verified
Feb 24, 2020 Scottsdale, Arizona Estimated
Feb 25, 2019 Scottsdale, Arizona verified
Feb 19, 2018 Scottsdale, Arizona verified
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