The imats show is the world?s biggest celebration of make-up artistry. It is a platform for thousands of make up artists, exhibitors and enthusiasts that come together at this event to to discuss, display, sell and collect the best the industry has to offer. Professional make up artists from fashion and film provide education and demos at IMATS.Besides new products as well are launched at this show.

The IMATS LA show also hosts a make up museum and the Battle of the Brushes student competition where international make up students compete to create winning looks.IMATS is the first of a kind make up show before which there were no such trade shows into existence. The show encourages artists to customize what they want and offered a diverse mix of products, demos and education from the best in the industry.This event is for all those who are keen on beauty and want to maintain up to date fashion.

Source: Event Website