Overview

The ABA Marketplace is the industry’s premier business event for qualified tour and travel professionals.

Why Attend – 2023

The Marketplace education program will continue to offer timely topics on three tracks:

• The "Professional Development" track helps individuals develop specialized and unique skills to assist them in their personal career growth.
• The "Technology" track helps individuals improve their technical skill in this fast-changing business environment. Training sessions will focus on software, emerging online tools such as social media and advanced uses for common computer based technologies.
• The "Sales and Marketing" track is peppered with unique and innovative approaches to the science of selling. Participants will be introduced to new niche markets, focus on successful cutting edge case studies, and how to take the next step in putting their business over the top.

Also, the Marketplace offers more than 50 quality seminars conducted by top-rated national speakers and industry experts.

The Marketplace Appointment Program is where Suppliers get face-to-face with qualified Buyers to get real business done. And Buyers can identify itinerary solutions to take and develop quality products for their customers.

In addition, the Marketplace offers seven-minute pre-scheduled appointments, where motorcoach and tour operator Buyers obtain information and create business relationships with travel industry Sellers. These one-to-one appointments are the core of the Marketplace week.

The Marketplace attracts more than 3,500 tour operators, suppliers and exhibitors come together for business opportunity and growth. With more than 137,000 pre-scheduled appointments and 800 pre-qualified operators, Marketplace offers a year's worth of sales meetings in one week.

Why Exhibit – 2023

By exhibiting at the appointment-based show for motorcoach and tour operators and travel industry suppliers, exhibitors will meet key decision makers, build brand awareness, drive their sales, and increase their reach.

Organizer

The American Bus Association is the most trusted motorcoach, group tour and travel association in the industry. ABA represents its members in Washington through legislative and regulatory assistance as well as provides education and business opportunities throughout the year.

Source: Event Website